FONTERRA FARM SOURCE

The launch of Farm Source signalled Fonterra's commitment to give the best, most advanced and trusted offering to the co-operative's farmers.

A genuinely useful brand, built for purpose to work hard and focus on farmer needs.

Farm Source has a ‘Built-in-Edge’ – both a physical and visual element that represents a smarter, more ingenious way of doing things.

Farm Source amplifies ingenuity by being practical in function, intelligent in delivery.

Undertaken while Group Head of Spatial at Designworks